Good Grief

Here is the number one reason why traditional marketing and/or advertising models are failing: this guy.

The whole thing is just wrong. Or is it me? Being one of the ‘target’ market he’s talking about, I can honestly say I’ve never been interested in: catfights, freakish people turned into fabulous people, train wrecks (unless it’s in Unbreakable), or dates gone horribly wrong unless they involve Michael Vartan, Jennifer Garner, and some kick-ass spy gear.

I read, I watch movies, and I do a lot of shopping for shoes, but that doesn’t mean a fellow who admits to smoking, drinking and gambling in his first corporate post can “reach” into my “untapped” market.

Sigh.